QUPAQ Showcases Smart Automation at the Largest PACK EXPO Ever

QUPAQ made a strong statement at PACK EXPO Las Vegas 2025 with live demonstrations of INTRAY Smart Tools and automation solutions.

Live automation in focus at pack expo las vegas

A Record Breaking PACK EXPO Las Vegas

QUPAQ proudly returned to PACK EXPO Las Vegas with a dedicated booth and live equipment demonstrations, emphasizing our strategic commitment to the North American market. And what a show it was! With more than 30,000 attendees and 20,000 exhibitor personnel for a total of 50,000 packaging and processing professionals in attendance, it was THE biggest show ever in the history of PACK EXPO. And of course, QUPAQ was part of this historical landmark.

Perfect Visual Demonstrations of the INTRAY Smart Tools

With some of our latest processing and automation techniques, QUPAQ stood out in the crowd at the South Upper Hall. Our booth was absolutely buzzing from start to finish, one live demo after another, with visitors crowding around to see the INTRAY Smart Tool, INTRAY Smart Flex Tool and INTRAY Smart Tool Foam in action.

Each INTRAY Smart Tool was customized with a transparent glass surface, allowing visitors to interact directly with the mechanisms via a large display table equipped with handles. This setup made it easy to visualize the internal movements and sparked engaging conversations with partners and customers around tray formats, materials, and automation flexibility. This way we were able to truly show and tell what the fuzz is about.

Read also: Showcasing the Power of Partnerships and Products

Live Automation at Work

The INTRAY Smart Tools were not just displayed as product demonstrations, but also in conjunction with one of the best denesters in the North American Market – the INTRAY Smart Buffer – Servo. Here you could truly see the effectiveness in action.

“With our latest innovations, you can now operate a single INTRAY Smart Rack or Smart Buffer and switch between tray formats in under one minute,” explains Stefan Lendzian, Vice President Sales, North and Central America.

The tray stays, the food stays, but the operator’s role evolves. With smarter, easier, safer, and faster Tray Denester and Tray Loaders, operators can now focus on higher-value tasks elsewhere in the facility.

This flexibility makes QUPAQ the perfect partner for end customers or system integrators who have to work with tray sealers, thermoformers, flow packers or over-wrappers,” Stefan Lendzian continues.

This is true automation at work, improving efficiency and workplace safety while reducing repetitive handling.

Multi-Fill, Inc. / VELEC Systems showcasing QUPAQ INTRAY Smart buffer – Servo

“It is quick, simple and easy to use”, says Mathew Brandt, Multi-Fill, Inc. / VELEC Systems

Thank you for joining us – See you in Lyon, France

A heartfelt thank you to everyone who visited, tested, discussed, and shared ideas with us. Special thanks to our preferred partner Empirical Packaging Solutions and reseller LASKA USA, for their support throughout the event at our booth. The enthusiasm from everyone at the show more than fueled our innovative thinking!

You cannot wait untill Pack Expo in Chicago 2026? Join us for more live demonstrations at Prod & Pack in Lyon, France on November 18-20, 2025.

Read also: Thank You for an Unforgettable IFFA 2025

Need INFORMATION?

Contact Us to Find the Right Tray Denesting, Loading, or Handling Solution for You

Gert Lisberg Jensen
Area Sales Manager

+1 630 372 4379

[email protected]

Stefan Lendzian
VP Sales, North and Central America

+1 717 615 1530

[email protected]

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QUPAQ Team and Booth at Pack Expo Las Vegas 2025

QUPAQ Showcases Smart Automation at the Largest PACK EXPO Ever


QUPAQ made a strong statement at PACK EXPO Las Vegas 2025 with live demonstrations of INTRAY Smart Tools and automation solutions.

Meet QUPAQ at Pack Expo 2025 in Las Vegas


Pack Expo Las Vegas is coming up and we at QUPAQ are excited to connect with industry professionals and showcase the future of tray denesting, loading, and handling. Join us from September 29 to October 1 at booth SU-31071 to experience our solutions designed to meet the evolving needs of food production.

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At this year’s IPACK-IMA, QUPAQ joined forces with ITECH Italy to highlight our strong partnership and promote our innovative packaging solutions.

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